It only took a trip to the grocery store with his daughter for Todd Phifer, manager of Cochran Mortuary and Crematory, to get inspiration for his next billboard. While sitting at a stoplight, Todd and his 12-year-old daughter Rebecca Phifer saw a car pull up with a male teenager driving. They were so close that Todd could see him checking his Facebook newsfeed from his HTC cell phone. Though Rebecca’s powerful reaction against texting and driving was heard by Todd, he hesitated.
“I said, ‘Let’s give him the benefit of the doubt. We are at a stoplight; we’ll see what happens when it turns green.’” Todd said.
Sure enough, as the light turned green the teenager still had his eyes on his phone. Rebecca told her dad to catch up with him and hand him his business card from Cochran Mortuary. The idea for the billboard started there.
“Some people pay thousands of dollars to get these ideas,” Todd said. “Who knew all I had to do was listen to my 12-year-old daughter?”
The digital billboard, which has been up since May, says “R U texting and driving? You’d better take our card.” The billboard has received nothing but positive feedback from Cochran Mortuary’s Facebook followers and people who e-mail Todd. After the overwhelming response, the billboard will soon change at night to, “Drinking and Driving? You’d better take our card.”
The billboard is located on southbound I-135, south of K-96.
For more information about Cochran Mortuary visit http://www.fetchtoto.com/services/cochranmortuaryandcrematory/ or http://cochranmortuary.com/fh/home/home.cfm?&fh_id=10368.
Disclosure: This content is provided by or on behalf of a local business. The content is not subject to the editorial policies of the FetchToto newsroom and is not reviewed for accuracy, objectivity or balance.