Wichita, Kan. (Aug. 9, 2012) – Forty-five years after the first Chick-fil-A® restaurant opened in an Atlanta mall, pioneering mall food courts and introducing its signature boneless-breast-of-chicken sandwich, the chain will celebrate the opening of its second stand-alone restaurant in Wichita on Aug. 9 by giving away a free year’s supply of Chick-fil-A to the first 100 adults in line grand opening morning.
Chick-fil-A’s “First 100 Celebration” quickly became a hallmark of each grand opening when the chain first held the event in Arizona in 2003. More than 18 hours before the restaurant opened, the first person arrived and asked where to get in line. Since then, the chain has given away more than $16 million in free food at almost 600 grand openings.
The parking lot parties attract Chick-fil-A’s loyal customers who come from around the block and across the country equipped with couches, TVs, computers, tents and other gear. Even extreme weather conditions do not dampen the enthusiasm of the participants who often arrive more than 24 hours in advance.
The latest Chick-fil-A First 100 celebration will occur at 10515 W. 21st St. N. where the chain will award a one-year supply of free Chick-fil-A® Meals (52 certificates) to each of the first 100 adults in line, ages 18 and older with identification – a total of more than $26,000 in free food.
The line officially opens at 6 a.m., Wednesday, Aug. 8, with the free meal cards being awarded Thursday, Aug. 9, about 6 a.m. The restaurant will open for business immediately thereafter.
If there are more than 100 people by 6 a.m. on Wednesday, Aug. 8, all 100 spots will be determined by raffle. For complete rules, see http://www.chick-fil-a.com/Locations/First-100.
The new stand-alone restaurant in West Wichita features the chain’s latest interior and kitchen design, allowing team members to quickly serve customers who dine in, drive-through or request catered orders for larger off-site events. The restaurant’s design and capacity illustrates the historic shift in consumer habits from 1967 when S. Truett Cathyopened his first Chick-fil-A restaurant inside Greenbriar Mall in Atlanta, to 2011 when the chain opened its 1,000th stand-alone restaurant with the majority of business now coming from customers on the go.
The chain continues its expansion into Wichita where they opened in Central and Rock Road in March of this year. The new 21st and Maize Chick-fil-A restaurant is one of 96 locations the chain plans to open across the country in 2012, creating nearly 7,000 new jobs.
The new 21st and Maize restaurant seats 144 and has warm colors and wood accents and convenient, award-winning drive-thru service. The new restaurant is open Monday through Saturday from 6 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.
Chick-fil-A offers a completely trans fat-free menu and was among the first national fast-food restaurant chains to do so. This year the chain added grilled Chick-fil-A Chicken Nuggets as a Kids’ Meal option which, when paired with a fresh fruit cup or Buddy Fruits® Pure Blended Fruit To Go applesauce, is one of the most nutritious children’s meal combinations offered among any major fast-food chain.
To continue meeting a variety of customers’ menu needs, the chain recently launched a new line of desserts that include a revamped Fudge Brownie without nuts, baked fresh daily Chocolate Chunk Cookie, and an Icedream Sundae that can also be coupled with the brownie or cookie. And for a limited time, the chain is bringing back its Peach Shake this summer.